The $4.20 Hemp Soap Bar
By Save Our Amazing Planet, LLC
In 2018, I launched my first product on Amazon: the $4.20 Hemp Soap Bar. With its unique design, a small ad budget, and a guerrilla marketing approach, the product quickly gained popularity and became one of the top-selling soaps on the platform.
I believed that if I had fun and marketed my content authentically, it would eventually catch on. Playfully assuring customers that the $4.20 Hemp Soap Bar wouldn’t get them high in the shower and creating an educational "How It's Made" video series turned out to be a winning strategy.
Rough draft of a label design
New design concept before pulling the plug on the product
Unfortunately, inflation ended the run. Lesson learned—I'll never name a product after its price point again. Live and learn!